Hijos de Villa

Hijos de Villa - Background on the Mexican Spirits Brand

The name of this Mexican brand, "Hijos de Villa" (Sons of Villa), is a tribute to the legendary general of the Mexican Revolution, Pancho Villa, and his loyal fighters.

The brand was launched on the occasion of the 100th anniversary of the beginning of the Mexican Revolution to honor the spirit of this formative era. However, Hijos de Villa gained international recognition not only for its name, but above all for its unusual packaging. Many of the tequilas are bottled in detailed shapes resembling pistols, revolvers, or rifle cartridges.

The brand itself is backed by the Mexican spirits house Licores Veracruz, known for its conceptual and elaborately designed bottlings.

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